Our Story

Driven for quality of life, we love what we do and revel in helping our clients achieve the art of financial happiness.

Our Team

At Dixon Financial Services, Inc., a team of specialists works together as your family of advisors to ensure that you receive efficient, professional and friendly service. The key members of this team are:

  • MikeMichael A. Dixon, MBA, CFP©, CIMC, CIMA
    President and Investment Advisor

    It may seem odd to associate an investment strategy with life change, but that is the premise on which our business has always been built.

    Mike Dixon is responsible for the design and implementation of the investment strategy and process utilized by Dixon Financial Services. As your financial consultant, Mike will help you identify your goals and lifestyle objectives and work with you to implement customized solutions that lead to discovering, achieving and maintaining your financial happiness.

    Why I founded Dixon Financial Services:

    As a young father of two with a rising career at Chevron, where I worked as an accountant while attending school at night in the early 1980s, and then in various managerial positions, I became increasingly interested in the business of personal finance. I'd dabbled in investing on my own with mixed results. I thought there must be a better way, a method that would help with my own investing and one that would help other investors as well.

    In 1987 I obtained my Series 7 securities license which allowed me to work as a broker.  I was excited by what the prospects of the tremendous data and software resources planners and advisors had available to them, thanks to the advent of the personal computer, might mean for a better approach to investing.  But I was shocked and dismayed that when it came time to recommend specific financial instruments, too often the ones mentioned were those that generated the planner or broker the most money through fees and commissions, rather than best possible solution for the client.

    At Chevron, I was running an accounting division with over 50 accountants reporting to me.  But when I discovered in Asset Class Investing a way of conducting planning and asset management that would remove me from product sales altogether, I took the Certified Financial Planning Exam and told Chevron I was making the move to financial planning.  In 1992 I officially left Chevron to focus full time on my business as a financial advisor.

    Looking back, it is hard to believe that I started a wealth management firm with just a few clients, while walking away from a lucrative corporate career that I enjoyed, with two small children, a new mortgage and without a tremendous nest egg in the bank. However, my passion for finance and a strong desire to create something special spurred me on.

    And today, 25 years later, I get to wake up and live that passion each and every day.

    Outside of work, my passions include:

    My family is a great source of support and pride for me. And it's growing.  My son, Jonathan had our first grandchild in August, 2012 and my daughter Michelle has one on the way.  My wife Sharon and I spend much of our free time in Tahoe, biking, hiking, playing tennis, skiing and the occasional game of golf.  We're also blessed to be able to work together to support groups enhancing quality of life in our communities, such as NAMI, Meals on Wheels, MANA, the Safe Alliance and other community charities.

    Mike's Educational and Career background:

    Mike has over 30 years of experience in financial services. He started with Chevron Corporation in 1977, where he held various financial and management positions over the course of a 15 year career. He also spent 3 years as the CFO of Sea Swell Yachts. In 1989, Mike decided to focus exclusively on financial lifestyle planning, He founded Dixon Financial Services at that time in order to help his clients realize the personal and business benefits of practicing what he calls the Art of Financial Happiness.

    Mike completed both his undergraduate and graduate degrees with honors, earning a Bachelor of Science degree in accounting from Golden Gate University and a Master of Business Administration with a specialty in finance from St. Louis University. Mike's studies in accounting and finance gave him a foundation in, and an understanding of, financial analysis and money management. Through his MBA, Mike gained an advanced knowledge of finance, economics, taxation, and business development.

    In addition to his degrees, Mike has also earned several professional designations. He is a Certified Financial Planner (CFP), a designation that covers investments, money management, and tax and insurance planning for clients. He is also a Certified Investment Management Consultant (CIMC), and a Certified Investment Management Analyst (CIMA), proving that he has undertaken a detailed study of portfolio analysis, development, implementation and monitoring. To earn the CFP, CIMC, and CIMA designations, Mike had to complete approved educational programs, pass rigorous examinations and meet experience requirements. In his ongoing commitment to being a knowledgeable and trusted advisor, Mike more than satisfies his annual continuing education requirements and adheres to a professional Code of Ethics for the designations.

    Mike's enthusiasm, professionalism and uncompromising integrity have made him a respected advisor within the financial community. Mike has taught courses on Financial Freedom and Financial Planning, and he has published a book on asset class investing. He also serves as the Director of Estate and Financial Planning for Gateway Seminary in Ontario, California.

  • WayneWayne Freeman, CFP, CIMC, CIMA
    Client Services and Investment Advisor

    Wayne Freeman is responsible for formalizing and implementing your personal investment policy statement that is designed to meet your lifestyle goals and objectives. Wayne develops customized planning solutions and provides advice to best meet the needs of the clients we serve.

    Why I joined Dixon Financial Services:

    Successful investment management comes from gaining perspective.

    Although I entered the field of investment management in 1992 through a more traditional broker dealer, it did not take long to for me to realize that selling products to clients was not a sustainable way to build long term advisory relationships. Being an advocate for others has always been a passion for me, so the opportunity to join a client focused firm like Dixon Financial Services in 1995 was a logical and unique progression.

    Outside of work, my passions include:

    Teaching and Child Advocacy have been passions of mine for many years. After originally working my way through college as a ski instructor to help others learn a sport that I enjoy, I turned my focus to helping raise my son Grant and daughter Megan. I now spend time volunteering as a youth leader at my local church and as a child sponsorship advocate, with my wife Patti, for Compassion International. I deeply believe in the vision of Compassion that the world can be changed by breaking the cycle of poverty and encouraging youth to become the ethical leaders of tomorrow's society. I also enjoy cycling, and playing an occasional round of golf.

    Wayne's Educational and Career background:

    Wayne completed the College of Financial Planning's Certified Financial Planning Professional Education Program in 1997 and received his Certified Financial Planner© Designation in 1998 from the CFP© Board of Standards.

  • WalterWalter Au
    Client Services and Data Manager

    Walter Au is responsible for the monitoring and tracking of investment activity at DFS. Walter also provides financial services that help meet the financial goals and objectives of the clients we serve.

    Why I joined Dixon Financial Services:

    I joined DFS because it was very family oriented. It felt very comfortable working with Mike and Wayne.

    Outside of work, my passions include:

    I have served in the ministry for several years and am now attending a Cornerstone Fellowship in Livermore. I enjoy running and playing football with my sons.

    Walter's Educational and Career background:

    Walter began his career in the financial industry in 1995 where he worked for a portfolio management firm. He joined Dixon Financial Services in June of 2000. Walter is responsible for servicing our clients and the operations of the firm which includes portfolio and data management.

    Walter received a Bachelor of Arts degree in Economics from San Jose State University. He also holds a Series 7 and a Life Insurance license and is a Notary Public.

    Walter's role on the team:

    Walter Au is responsible for the monitoring and tracking of investment activity at DFS. Walter also provides financial services that help meet the financial goals and objectives of the clients we serve.

  • WalterTyler Mullen, CFP©, CIMA
    Client Services and Investment Advisor

    Tyler is responsible for assisting with the formalization, and implementation of your personal investment policy statement, designed to meet your lifestyle goals and Objectives. He assists in both developing customized planning solutions and advising clients on how to best meet their needs.

    Why I joined Dixon Financial Services:

    “An investment in knowledge pays the best interest.” – Benjamin Franklin

    I grew up in the financial industry, watching my parents start and build a successful wealth management practice. Throughout high school and college, I worked alongside my parents in the business. I loved helping to serve our clients and develop their investment portfolios. After college I interned at various financial institutions and, the plan had been for me to someday take over the family business. Unfortunately, my father passed away in early 2015. As a result, I sought to work at a firm that upheld the same values, and core principles I learned from my parents. Seeing that DFS possesses the same client oriented service model and core philosophy of educated and research driven investing, I was very excited to join the team.

    I am passionate about being able to make a true impact in client’s lives through a better and prudent investment approach. In college I studied the importance of perspective in human interaction and how it shapes our ability to communicate and develop trusting relationships. And developing trusting relationships is core to all that DFS is and does.

    Outside of work, my passions include:

    Maintaining an active lifestyle and having many unique experiences has always been in my blood. I love traveling, and getting to see all the wonderful things life has to offer. Good food and good company play a big role in that love; I enjoy spending time and going out with friends and family for new food experiences. Volunteering as much as possible is also important to me, especially with organizations that help provide food for the needy or organizations that specialize in helping victims of domestic violence.

    Tyler's Educational and Career background:

    Tyler received his Certified Financial Planner designation from the CFP Board of Standards in 2016. He received his CIMA designation from the Investments and Wealth institute in 2017. Tyler graduated from the University of California in Santa Barbara (UCSB) and holds a degree in Linguistic Communication.

  • Jonathan Dixon   Jonathan DFS pic 1

    Jonathan Dixon has provided administrative and writing support to Dixon Financial Services since May of 2006.  

    Jonathan holds a Bachelor of Arts degree in Integral Studies from Saint Mary’s College and lives in Yreka, CA with his wife Lori and son Logan. 

    Michelle Dixon       
    Michelle DFS pic 1
    Michelle has been working to support DFS on Special Projects since 2013, including our work on enhanced Responsible Investment offerings, Communications and Strategic Planning.

    Michelle brings to DFS years of experience leading multi-faceted organizations and coalitions.  As Outreach Director of the US Climate Action Network (2011-12), she coordinated the engagement of CAN's 80+ members, allies and constituencies in advocacy and policy. Prior to that, she served as International Campaigns Manager for the Global Campaign for Education (2008-11), an alliance of over 1000 major NGOs, teachers’ unions and local groups in 100+ countries.  She led GCE’s efforts to build political will in G20 countries, including engagement in key initiatives such as 1GOAL, a multi-sector initiative backed by FIFA which generated over 18 million supporters worldwide.

    As Outreach Director for the ONE Campaign (2005-08), Michelle played a key role in growing the campaign from its initial 11 founding partners to a coalition of over 170 major non-profit, advocacy and humanitarian organizations and transitioning the initiative into an independent organization with more than 2.5 million members.  And in 2004 Michelle joined the Kerry Presidential Campaign as Constituency Outreach Director in Oregon, leaving her post as an organizer for Oxfam (2002-04). She has worked on projects in India, Uganda, Ecuador, Indonesia and Mexico and helped to found several national student organizations, including the Student Trade Justice Coalition and Student Global Aids Campaign.  Michelle did her studies at the Elliott School of International Affairs at the George Washington University and lives with her husband Scott, his daughter Leah and dog Marty in Washington, DC.


Our Process>>